Email & SMS Marketing
SEC.01 (SERVICE OVERVIEW)
© LSG
40.7375, -73.9919 / 40.7608, -111.8886
Full-service email and SMS marketing from strategy to execution, reliably delivering ROI
At Enkore we build seamless customer journeys, leveraging flow (automation) and campaign (one-off) strategies that drive a 29% average lift in email revenue in the first 90 days.
Our strategy typically revolves around a full-funnel approach blending email and SMS across prospective and repeat customers’ purchase journeys.
We are proud to be one of the first agencies in the world named as Klaviyo Elite Partners, and the only partner to achieve 100% across all client KPIs quarter over quarter.
SEC.02 (OUR PROCESS)
© LSG
40.7375, -73.9919 / 40.7608, -111.8886
HOW WE DO IT →→→
In fast-moving channels like email and SMS, success starts with the right blend of technology solutions. We help you select and optimize your email and SMS providers and the rest of your technology stack.
Our team will ensure you get the most out of your customers and database by:
- Leveraging the full capabilities of your ESP and other software solutions
- Quickly adopting new platform features and new-to-market technologies
- Managing a cohesive tech stack that is integrated for data clarity
- Staying up-to-date on the shifting regulatory landscape to minimize risk
With Shopify experts and fullstack developers on staff, our full-service team ensures you skip the challenges or headaches that come with a migration or general technology management.
Every brand we work with is unique. And every customer is just as unique in terms of why they buy, how they like to be communicated with, and more.
At Enkore we start our engagements by defining all key personas and fully understanding a brand partner’s customer base. We use cutting-edge demographic and behavioral insights to segment your database and make informed decisions about how messaging is resonating and driving action.
This provides the foundation of your marketing automation strategy. We’ll foster 1:1 messaging throughout the customer lifecycle – from first contact to re-engagement, driving home your brand’s product and efficacy and making sure we properly engage every individual that touches your brand.
Every engagement includes a thorough audit of email and SMS flows to identify areas of opportunity to increase average order value, repeat purchase rates, etc. Our goal is to set up every marketing automation strategy to maximize customer engagement and lifetime value.
We carefully craft strategy roadmaps and content calendars to ensure we achieve your results.
We develop a personalized campaign/SMS sending strategy to engage with your audience in new ways, turning your email list into a magic money-printing machine.
We crunch the numbers and present the metrics that matter to you without overwhelming you with too much information on our monthly strategy calls.
Our specialized team will carefully plan, write, design, and implement your strategy including automated emails and campaigns, ensuring every stage of the process is handled by an experienced pro.
Our team of designers specialize in email-optimized designing, creating stunning emails that capture attention and drive meaningful engagement.
By optimizing your strategy with A/B testing and data analysis, we’ll aim for sustainable growth that propels your business onward and upward.
Welcome Pop Up Testing – Our rigorous A/B testing approach looks at variables like copy, offers, design, wait time, placement onsite, audience, teasers, and survey functionality in order to maximize the collection of first party data.
Quizzes & Surveys – We build hyper-targeted quiz and survey funnels that leverage first-party data to educate, establish credibility, and drive home first time purchase.
Most email programs face serious deliverability challenges at some point. Whatever the stumbling blocks are, our team has seen it all and can come up with a plan to fix them. We also offer database management to maintain and improve list health, help make system migrations, and provide data-driven strategic recommendations to support all of your email campaigns.
Our team is committed to testing strategies that cut across all aspects of your email and SMS program. From subject lines, to CTAs, to segmentation, we test everything that might move the needle.
Brand Specific Testing – Once we establish a baseline within your account, it’s time to optimize. We work with clients to align on priorities for a testing roadmap based on business KPIs and industry benchmarks.
Client Wide Testing – We align on division wide tests across channels (email, SMS) and message type (campaign, flow, popup) that we want to get to the bottom of. Does featuring lifestyle imagery as opposed to product shots increase click rate and conversion rates? We want to know! In 2022 our favorite test learning was that by adding 1-2 questions into a pop up, we saw a 44% increase in submit rate on average.
It can be challenging to piece together the full picture across disparate data sources. We’ve spent years fine-tuning custom dashboards that help us keep an eye on the holistic program picture (email and SMS performance as well as customer health).
Enkore provides sophisticated out-of-the-box reporting and repeat customer attribution analytics alongside every retainer. Going far beyond just standard Klaviyo reporting or email performance, we ensure that decisions are being guided by a holistic look of your business.
In fast-moving channels like email and SMS, success starts with the right blend of technology solutions. We help you select and optimize your email and SMS providers and the rest of your technology stack.
Our team will ensure you get the most out of your customers and database by:
- Leveraging the full capabilities of your ESP and other software solutions
- Quickly adopting new platform features and new-to-market technologies
- Managing a cohesive tech stack that is integrated for data clarity
- Staying up-to-date on the shifting regulatory landscape to minimize risk
With Shopify experts and fullstack developers on staff, our full-service team ensures you skip the challenges or headaches that come with a migration or general technology management.
Every brand we work with is unique. And every customer is just as unique in terms of why they buy, how they like to be communicated with, and more.
At Enkore we start our engagements by defining all key personas and fully understanding a brand partner’s customer base. We use cutting-edge demographic and behavioral insights to segment your database and make informed decisions about how messaging is resonating and driving action.
This provides the foundation of your marketing automation strategy. We’ll foster 1:1 messaging throughout the customer lifecycle – from first contact to re-engagement, driving home your brand’s product and efficacy and making sure we properly engage every individual that touches your brand.
Every engagement includes a thorough audit of email and SMS flows to identify areas of opportunity to increase average order value, repeat purchase rates, etc. Our goal is to set up every marketing automation strategy to maximize customer engagement and lifetime value.
We carefully craft strategy roadmaps and content calendars to ensure we achieve your results.
We develop a personalized campaign/SMS sending strategy to engage with your audience in new ways, turning your email list into a magic money-printing machine.
We crunch the numbers and present the metrics that matter to you without overwhelming you with too much information on our monthly strategy calls.
Our specialized team will carefully plan, write, design, and implement your strategy including automated emails and campaigns, ensuring every stage of the process is handled by an experienced pro.
Our team of designers specialize in email-optimized designing, creating stunning emails that capture attention and drive meaningful engagement.
By optimizing your strategy with A/B testing and data analysis, we’ll aim for sustainable growth that propels your business onward and upward.
Welcome Pop Up Testing – Our rigorous A/B testing approach looks at variables like copy, offers, design, wait time, placement onsite, audience, teasers, and survey functionality in order to maximize the collection of first party data.
Quizzes & Surveys – We build hyper-targeted quiz and survey funnels that leverage first-party data to educate, establish credibility, and drive home first time purchase.
Most email programs face serious deliverability challenges at some point. Whatever the stumbling blocks are, our team has seen it all and can come up with a plan to fix them. We also offer database management to maintain and improve list health, help make system migrations, and provide data-driven strategic recommendations to support all of your email campaigns.
Our team is committed to testing strategies that cut across all aspects of your email and SMS program. From subject lines, to CTAs, to segmentation, we test everything that might move the needle.
Brand Specific Testing – Once we establish a baseline within your account, it’s time to optimize. We work with clients to align on priorities for a testing roadmap based on business KPIs and industry benchmarks.
Client Wide Testing – We align on division wide tests across channels (email, SMS) and message type (campaign, flow, popup) that we want to get to the bottom of. Does featuring lifestyle imagery as opposed to product shots increase click rate and conversion rates? We want to know! In 2022 our favorite test learning was that by adding 1-2 questions into a pop up, we saw a 44% increase in submit rate on average.
It can be challenging to piece together the full picture across disparate data sources. We’ve spent years fine-tuning custom dashboards that help us keep an eye on the holistic program picture (email and SMS performance as well as customer health).
Enkore provides sophisticated out-of-the-box reporting and repeat customer attribution analytics alongside every retainer. Going far beyond just standard Klaviyo reporting or email performance, we ensure that decisions are being guided by a holistic look of your business.
SEC.03 (FREQUENTLY ASKED QUESTIONS)
© LSG
40.7375, -73.9919 / 40.7608, -111.8886
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